Why Business Chat and Videos Should Include a Face: Understanding the Human Touch in Digital Interactions

Posted by:
Sofija Pivnuka
on
May 7, 2024

In the current digital environment, businesses are constantly striving to find innovative ways to connect with their customers. There are numerous options available, ranging from chatbots to FAQ documents. However, while technology continues to rapidly evolve, one crucial element often gets overlooked: the human touch. At UNITH, we understand the power and importance of human connection, which is why we believe that business chats and videos must include a face. Let's explore the reasons behind users' preference for human interaction in problem-solving over text or chatbot communication.

Emotional Connection

Humans are by nature social beings, wired to seek connection and empathy. When customers engage with a face, whether it's in a video or through a digital human, they experience a connection that goes beyond verbal communication. Facial expressions and nuances in tone convey empathy and understanding, making the interaction more personal and meaningful.

Trust and Credibility

Facial recognition promotes trust and credibility. With online scams and fraudulent practices on the rise, it's no wonder customers are being cautious. Having a face in the interaction helps customers feel reassured that there is a genuine person behind the screen ready to assist them.

Clarity and Understanding

Text-based communication, although efficient for sharing information, can often be unclear, especially when dealing with complex cases. Videos and digital humans contribute to a better understanding by providing a dynamic visual and auditory experience. Users have the opportunity to interpret facial expressions that reveal emotions like confusion, concern, or reassurance, leading to better problem-solving.

Personalization and Customization

Digital humans, with their diverse faces and multilingual capabilities, offer a personalized experience that resonates with users on a deeper level. Customizing interactions to fit individual preferences helps create a feeling of inclusiveness and belonging, whether it's guiding customers through a process or addressing their specific queries.

Engagement and Retention

The challenge of capturing and retaining users' attention is greater than ever in today's fast-paced world. The use of videos and digital humans has a distinctive power to captivate audiences and hold their attention. By leveraging interactive features and dynamic storytelling, businesses can create immersive and build loyalty.

How UNITH is revolutionizing digital interactions 

We combine pioneering technology with the human touch. Our platform seamlessly integrates speech and language recognition technologies with video synthesis machine learning models, powered by a conversational AI engine. The result? Interactive digital humans that are realistic, multilingual, scalable, and insightful.

From open conversations to guided interactions and text-to-video solutions, UNITH provides a versatile toolkit to help enhance your customer engagement strategies. With our extensive library of digital faces and voices, you can produce authentic and impactful interactions that resonate with your audience, going beyond language and cultural barriers.

In conclusion, while technology continues to advance at a rapid pace, the essence of human connection remains timeless. By incorporating faces in business chats and videos, we aim to enhance communication and build loyalty between businesses and their customers. We invite you to join us on this journey towards more human-centric digital experiences.

Let's connect, engage, and inspire together.